This is what you get for every date and how we hand it over. The examples come from our sample pack for Sala Nébula, a made-up club.
01
Event listing
The text people read before they pay. We write it to work on RA, on your website and on your ticketing platform: what defines the night at the top, the practical details underneath.
It covers title and subtitle, line-up in billing order, set times, minimum age, door policy if you have one, and a short entry FAQ (cloakroom, re-entry, accessibility).
Languages
English and Spanish
Length
80–140 words per language, plus practical info
Where it goes
RA, website, Xceed, Fever, Dice or your ticketing platform
Delivery
Document by channel + plain text
ExampleSala Nébula · fictional
EN
Costumes optional, attitude mandatory. No phones on the dance floor.
Disfraz opcional, actitud obligatoria. Sin móviles en pista.
Puertas: 00:00 · Cierre: 06:30 · +18 · Entradas desde 15 € (precio sujeto a fases).
02
Line-up bios
Two versions for each artist: a short one for the listing and socials, and a medium one for press and newsletters. We write them from what the artist or their agency has published: RA profile, label notes, interviews.
If something can’t be checked, it stays out or gets flagged as [verify] so you can confirm it with their agent.
Versions
Short (≈50 words) and medium (≈120)
Languages
English and Spanish
Event pack
Up to 4 artists
Sources
Listed at the end of the document
Example · short bioVERA KOLLER · fictional
Techno producer and DJ known for long-form sets and relentless tension. Her sound blends industrial percussion with hypnotic atmospheres, and her all-night-long sets have become her signature. She releases on independent labels and tours European clubs.
03
Social copy
Five posts that follow the ticket sales calendar: announcement, line-up artist by artist, timetable, same-day last call and a thank-you the day after.
Tags and hashtags are in place, along with the day and time we suggest posting each one.
Posts
Announcement · line-up · timetable · last call · after the night
Formats
Feed, carousel and stories
Languages
Spanish, English, or both
Example · last call, D-0 at 18:00Sala Nébula · fictional
Final ticket release. Tonight: VERA KOLLER all night long. Costume? Even better. No costume? Come anyway.
04
Newsletter
One email for the event, ready to paste into your tool. A subject line and preheader written to get opened, a short body and a single button: tickets.
Includes
Subject, preheader, body and button text
Tools
Mailchimp, Brevo, Klaviyo or any other
Club plan
2 newsletters a month
ExampleSala Nébula · fictional
SubjectHalloween, six hours, one artist
PreheaderVERA KOLLER all night long on Saturday 31.10. First release almost gone.
05
Press release
A short release with headline and standfirst, for music media and listings guides. It comes with a list of outlets in your city worth sending it to.
You send it from your own inbox, or we send it on your behalf if we agree to.
Length
250–350 words
Includes
Headline, standfirst, body, press contact
Extra
Media and listings list by city
Example · headline and standfirstSala Nébula · fictional
Nébula marks Halloween with a VERA KOLLER all-night-long set
The techno artist will play a six-hour set on Saturday 31 October, on a night completed by Dani Oruga and the duo MARSH//AL.
06
Templates
Club plan only. We set up story and carousel templates with your typefaces, colours and poster rules, so each week you only change the artwork and the names.
We don’t design posters: we work with the artwork you already have, or with your designer’s.
A fixed project for the season. We follow your phased announcement calendar and write everything each phase needs, from the first press release to the final-release ticket emails.
Press
ES/EN press kit and up to 4 releases per line-up phase
Bios
The whole line-up, up to 30 artists
Web
Website copy and festival FAQ
Sales
Sequence of 5 ticket emails
Sponsors
Sponsorship deck copy
08
EPK
The press kit a promoter opens before confirming a date. Bio in two languages, highlights, listening links, a tidy technical and hospitality rider, and booking contact.
The €590 version adds a one-page website with the same content, published on the artist’s own domain.